![]() ![]() Or find content syndication opportunities by tracking competitors in the Brand Monitoring app.Ĭlick “ Get free trial” then follow the prompts to get started. Learn about other Google search operators that make your queries more specific. Tip: The quotation marks (“) ensure Google looks for the quoted phrase exactly as typed. To find sites with syndicated content like yours, try the following queries (search terms) on Google: Your noncompetitors would include parenting blogs, kids’ clothing retailers, and educational resource sites. But their target audience overlaps with yours. Noncompetitors are not commercial rivals. Pitching a site that’s part of a syndication network can be a great way to earn coverage on multiple sites at once. If one publication syndicates an article, it’s likely to be republished on others. ![]() Syndication networks are groups of sites that work together to syndicate the same content.įor example, Gannett owns hundreds of local media outlets. There are two main types of content syndication partners: syndication networks and noncompetitors. Because it’s a simple and often low-cost way to engage their target audience. Work with Content Syndication PartnersĬontent syndication partners are sites that are open to syndicating external content. Let’s look at each method in more detail. Syndicate Your Guest Posts on Your Own Blog.Republish Content on Social Media and Other Platforms.Then, consider how you want to syndicate content: You can try many content marketing formats, such as blog posts, infographics, and videos. Or identify existing content for syndication. You can create content with syndication in mind. How Does Content Syndication Work?Ĭontent syndication marketing works well when you have quality content that publications want to share. So you’re not relying solely on content Google may deem as duplicate. Tip: Use content syndication alongside other content marketing efforts. But the extra referral traffic-and other brand benefits-will likely outweigh potential downsides. That could cause a problem in some cases (although you’re less likely to encounter an issue if you follow some basic best practices). That may or may not be the version you prefer to show in search engine results pages (SERPs). So it will display the version it deems “most appropriate for users in each given search.” Google doesn’t want to provide searchers with duplicate results. At least not in the way you might want it to be displayed. One potential problem associated with content syndication is that Google may not display it in search results. Because Google treats certain types of external links (known as backlinks) as “votes of confidence.” Which can drive referral traffic and benefit your SEO. Plus, the publisher may include a link to your site. And establish your brand as a trustworthy, authoritative voice in the industry. Work with relevant content distribution partners, digital publishers, or industry influencers to increase brand awareness among your target audience. So you can maximize your investment in content creation. Syndicating content allows you to distribute content to new audiences. What Are the Benefits of Content Syndication? So content aggregation doesn’t fall under this content syndication definition. Rather than republishing content with permission. Note: A content aggregator automatically compiles links to content. The publisher should always credit the original creator and include a link. ![]() ![]() Or they might publish an excerpt or edited-down version. In some cases, third-party sites might syndicate your content in its entirety. Content syndication is a marketing strategy that involves republishing your content on other sites or platforms. ![]()
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